We are a women-owned, family-run business based in the U.S,  who creates products that are free of all the things you don’t want, and full of the things you do and formulas that leave nails and skin looking lustrous, healthy, and better than before.

Our mission has always been to provide safe and healthy, results-driven products for skincare, nail color, and nailcare. We create so you can have it all: elevated experience, effortless application, and products that go the extra mile.