Top: sparkling bergamot, black currant
Middle: living floral heritage rose, wild fig
Bottom: vetiver, musk

Simply plug in, program, and let premium, clean fragrance enhance your every mood. Control from anywhere with the app, and at home using Alexa compatibility. Adjust fragrance intensity to match your mood Use away mode to automatically switch your Pura off when you’re not there. Swap between two scents to change the feel of your space.

The NYBG collection was created for Caswell-Massey with inspiration from rare, slow-growing, and unique florals cultivated by master gardeners and botanists in The New York Botanical Garden.

To create Beatrix Rose, a rare and prized Heritage rose was coaxed into a round glass bauble and its molecular "scent signature" captured to be used as the basis for this beautiful fragrance. In so doing, the beauty of the captivating, feminine rose is able to be recreated for enjoyment in your home without destroying the flowers.

Beatrix Rose opens with a cocktail of sparkling bergamot and tart black currant, blending with a dramatic heart of Heritage rose and wild fig. A field of aromatic vetiver and soft musk bring a beautiful finish to this unique and very personal blend.

Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.